TOOLS & TRAINING

Some people are incredibly productive.

When we hear the term "Systems," it pulls all sorts of thoughts into our heads.

-- "Systematizing your business is too hard. I don't have time to put systems in my business...."

-- "You can't clone or systematize good personal training. Systems will make our training cookie cutter or water down our service...."

-- "Even if I could systematize my business, my employees won't follow systems...."

Unfortunately, most know they need systems in their business to stop getting crushed by the daily grind and grow. Still, much of the aforementioned "head-trash" gets in the way, and they stay stuck. 

The bottom line, financial and time freedom is a pipe dream for a small business owner without systematizing your business. 

Believe me, I experienced this, unfortunately. For my first two years, I worked in my first studio from 4:30 am to 10:00 pm, Monday-Friday grinding and catching up on everything else on the weekend. This is until the stress hit my body so hard that I had health...

Having a good marketing message is MORE THAN BEING ABLE TO WRITE GOOD COPY, HAVE THE SILVER BULLET Facebook AD OR SALES LETTER.

To say it well, we have to:

Here’s how we do it…

Most marketing pieces only appeal to NOW buyers. Problem is, those who are ready to buy NOW only account for 1% to 5% of all prospects. By putting a low-risk offer (Not low-ticket) in your ad that allows the...

An important concept we teach our clients in developing their positioning and messaging is to create a "New Opportunity."

Below is a snippet from a Fast Company article of the fastest growing innovative fitness companies. Take a look at how EXOS rebranded (from Athlete's Performance) to take performance training to the general public and specifically corporate. My guess is they have explicitly gone after corporate because you get the high performer mindset there as well. They've repositioned themselves because Athletic Performance is no longer a "Blue Ocean." Just like CrossFit, large group or personal training studios are no longer unique. If you are in any of these categories, then you'll want to read this post twice.

Today I wanted to share with you a short clip of client coaching call where we talk about ONE SIMPLE STRATEGY that will make all your marketing work better and much-much easier to magnetically attract clients to your business.

Pay close attention to where I explain how you can beat your competition by not even competing with them.  Let your competition fight each other for the scraps....while you prosper.

At first, you may think you've heard this strategy and understand it, but watch it all (only 13 minutes) and let it sink in.  

Before you can create winning ads, sales systems, Facebook campaigns....you need to nail this down, and EVERYTHING will work better. 

ENJOY!

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Get in now while it's still new, and you can start to help shape the content, coaching, and training provided....

In our Clientmax High-Ticket Client Acquisition System coaching program clients know how I beat Positioning & Differentiation Strategy to death.

I commonly refer to Planet Fitness (love them or hate them) because they are an example of a company that effectively positioned one of the biggest commodity businesses in the industry (big-box gyms and memberships) and therefore reaped the rewards of rapid growth.

How Commoditization is Killing CrossFit & Fitness Businesses

I recently had this discussion with a group of CrossFit owners because this niche has become commoditized. When something becomes commoditized, then how do they typically compete?